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What I Do

Strategy, story and growth, built to scale.

Branding, digital marketing and business development.
Built for ambitious brands across Rwanda and East Africa.
Strategy to execution, scoped to deliver measurable results.

01Digital Marketing 02Corporate Branding 03Business Development

Service 01

Digital Marketing

Digital marketing work

What's included

Social Media Marketing

$500 / month

Channel strategy, content calendars and community management that grow an engaged, on-brand audience.

Featured client: Upscale Media @upscale__media Read more

Website Development

$300 – $1,500

Fast, beautiful, conversion-focused websites that turn visitors into enquiries and customers.

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SEO & Campaign Creation

$300

Search optimisation and end-to-end paid campaigns designed to reach the right people at the right moment.

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Content Creation

$200 – $2,000

Editorial, photography and visual content crafted for reach, recall and a consistent brand voice.

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Ready to start your digital marketing?

Pick the deliverables you need and I'll send a tailored quote.

Service 02

Corporate Branding

Corporate branding work

What's included

Brand Identity Design

$200 – $500

Logo, palette, type and a complete identity system built to last and scale across every touchpoint.

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Brand Strategy & Messaging

$100

Positioning, archetypes and a messaging framework that make your brand resonate with the people who matter.

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Brand Visual Materials

$200

Stationery, decks, packaging and social assets that carry the brand consistently wherever it appears.

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Brand Guidelines

$200

A documented system that keeps your brand sharp, consistent and unmistakably yours at every scale.

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Ready to build your brand?

Pick the deliverables you need and I'll send a tailored quote.

Service 03

Business Development

Business development coaching

What's included

Coaching & Mentorship

$70 / hour

One-to-one guidance through real case studies, turning lived experience into results you can repeat.

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Training & Facilitation

$100 / hour

Curriculum design and workshops that equip founders and teams with practical, applied skills.

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Growth & Market Strategy

$2,000 / project

Business modeling, go-to-market planning and growth sprints that move ideas into real traction.

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Investor & Pitch Readiness

$2,000 / project

Investment-readiness support, decks and narratives built to win backing and pass diligence.

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Ready to grow your venture?

Pick the support you need and I'll send a tailored quote.

Why Work With Me

A partner who has done it.

More than a decade of practice across branding, marketing and business development, with a track record of turning strategy into measurable outcomes.

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Years in practice

More than a decade delivering work for startups and corporations across Rwanda and East Africa.

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Entrepreneurs mentored

Through the Tony Elumelu Foundation, BPN Rwanda, Kula Project and Accelerate Academy.

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Strategy to execution

One partner across brand, marketing and growth: aligned, accountable and measurable.

Frequently Asked Questions

Straight answers, no jargon.

Pick a service to see the questions clients ask most before we start working together.

What's included in social media marketing?+

Content planning, posting and community management across your key platforms, paired with monthly reporting so you can see what's working.

How long before I see results from SEO?+

Most clients see meaningful movement in search visibility within 2 to 4 months. SEO compounds, so early gains keep building the longer we work together.

Do you write the content, or do I provide it?+

I write and design it. You'll review and approve everything before it goes live, and your input always shapes the direction.

What if I don't have a website yet?+

No problem. Website development is part of this package, so we can build your site and your marketing engine at the same time.

How are campaigns priced?+

Pricing depends on scope and channels. Social media management starts at $500/month; ad content and campaigns range $200 to $2,000 depending on complexity.

What's the difference between a logo and a full brand identity?+

A logo is one mark. A full identity is the complete system around it: colour, typography, imagery and voice, so your brand looks consistent everywhere it appears.

Do you create brand guidelines?+

Yes. Every branding project includes a guidelines document so your team, and any future designer, can apply your brand correctly.

How long does a branding project take?+

A full identity typically takes 3 to 5 weeks, from discovery through final files. Smaller pieces like visual materials move faster.

What if I already have a logo?+

We can build the strategy, guidelines and materials around your existing mark, or refine it, whichever serves the brand better.

What do I receive at the end?+

Source files, a guidelines document and ready-to-use assets across print and digital, priced from $200 for identity design up to $2,000 for a full strategy engagement.

What happens in a coaching session?+

We work through your specific challenge, whether that's strategy, structure or a decision you're facing, and leave with clear next steps.

Is this only for startups?+

No. I've coached founders, teams inside corporations, and established businesses entering a new growth stage.

What's included in pitch readiness support?+

Narrative, deck design and rehearsal, built to hold up in front of investors and answer the questions they'll actually ask.

Do you offer ongoing mentorship?+

Yes, coaching is available hourly for continued support, or as part of a longer growth-strategy engagement.

How do I know which package fits me?+

Reach out with where you are and where you want to go. From $70/hour coaching to a $2,000 growth-strategy project, we'll find the right fit together.

Let's build something worth remembering.

Tell me about your brand, your goals and where you'd like to be, and I'll craft a tailored proposal with scope, timeline and pricing built around them.